This is the book that I used in a college-level hospitality course.My department-hospitality management-was interested in showing thatthe principles and orientations of a successful hotel or restaurantapplied to many other businesses as well.One of the obvious choices was the fitness/spa business which dependson customer perception of value received and on a strict attention tocost controls and sales and marketing. This book was the only one thathad a useful perspective and that covered all the relevant aspectsof running a fitness operation. Of course, no book can prepare you withall the answers about any business, but this one certainly startedstudents out with the right questions.Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The